Easy Equities (now part of Easyvest following its 2023 rebrand in some markets) is a South Africa-based digital investment platform that offers fractional share investing in local and select global stocks and ETFs. While it provides accessible, low-barrier entry into public markets—ideal for beginners or small-scale investors—it also has distinct limitations. The “best investments” on Easy Equities in 2025 are those that align with its strengths: low-cost, diversified, and long-term, while avoiding speculative bets or overconcentration.

What Easy Equities Does Well

  • Fractional shares: Invest in JSE-listed giants (e.g., Naspers, Prosus, Sanlam) or U.S. stocks (e.g., Apple, Microsoft) with as little as R10–R100.
  • Low fees: No brokerage commissions on many trades; transparent monthly pricing.
  • Auto-investing: Set recurring buys to enforce discipline and dollar-cost average.
  • Global exposure: Access to U.S. and European ETFs like the S&P 500 (e.g., VUSA) or MSCI World.

Best Investment Strategies on Easy Equities (2025)

  1. Core: Low-Cost Global ETFs
    Build your foundation with diversified ETFs:
    • S&P 500 ETF (e.g., VUSA) – for U.S. large-cap growth
    • MSCI World ETF – for developed-market diversification
    • FTSE/JSE All Share ETF (e.g., SATRIX40) – for South African dividend exposure
      These offer instant diversification at minimal cost—critical on a platform with limited asset selection.
  2. Satellite: High-Quality Individual Stocks (Use Sparingly)
    If adding individual names, focus on:
    • Prosus/Naspers – indirect exposure to global tech (Tencent, Delivery Hero)
    • Shoprite or Woolworths – defensive retailers with resilient cash flows
    • MTN or Vodacom – telecoms with recurring revenue and African growth
      Limit single stocks to ≤10% of your portfolio to avoid idiosyncratic risk.
  3. Automate for Discipline
    Use Easy Equities’ recurring investment feature to:
    • Invest a fixed rand amount weekly/monthly
    • Buy the dip without emotional interference
    • Harness rand-cost averaging over market cycles

Key Limitations to Acknowledge

  • No access to bonds or fixed income: Makes balanced portfolios difficult
  • No private markets: Real estate, private equity, and infrastructure are unavailable
  • Limited international ETF selection: No direct access to TIPS, small-cap, or sector-specific global funds
  • No tax-advantaged wrappers (like RA or TFSA) on all plans: Confirm your account type to maximize tax efficiency

The Bigger Picture: Easy Equities as a Starting Point
Easy Equities is an excellent tool for building habits and gaining market exposure—especially for young or first-time investors in South Africa. However, as your wealth grows, consider complementing it with:

  • A retirement annuity (RA) for tax-free growth
  • Direct property or private equity for real asset exposure
  • Global discretionary mandates for deeper international diversification

Conclusion
The best investments on Easy Equities are simple, diversified, and automated. Use the platform to build discipline and global exposure—but recognize its boundaries. True long-term wealth requires moving beyond public equities alone into real assets, income streams, and institutional-grade strategies.

For South African investors seeking to evolve beyond retail platforms into global real asset and private equity opportunities, visit valuefinity.com or reach us at Capital@valuefinity.com .